MaCinJay’s Musings

another case of inverse vandalism

Macworld Expo Keynote

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I concluded my last post by predicting that Steve Jobs would have a few surprises in store for us. For the first time since I’ve been following the Macworld Expo though I can honestly say that I wasn’t actually surprised by anything revealed in his keynote!

There was no new iPhone announced. Jobs compensated by talking about the new features and enhancements included in its latest firmware update. Not exactly earth-shattering though by Apple’s standards, especially considering that these had been leaked to the rumour sites weeks ago. The update will also be available to iPod touch owners but they will have to pay $20 for what their iPhone-owning counterparts get for nothing – go figure. Also the upgrade is only available via the iTunes Store, which leaves a lot of Apple’s international clients, including me, out in the cold.

The rumour sites were also spot on about Apple’s new ultra-portable, even getting the name right – the MacBook Air! Thin enough to make your average supermodel green with envy, it’s a small engineering marvel that Jobs was able to fit into a manila envelope. Very nice, only it doesn’t have an optical drive and sports slower processors than the less-expensive MacBooks. By leaving out the optical drive Apple seems to be prematurely consigning another technology to the scrapheap, like they did with the floppy drive and dial-up modems. From a connectivity standpoint the Air is limited to USB, WiFi and Bluetooth. It isn’t all about aesthetics; the Air shares the iPhone’s Multi-touch technology for zooming images and rapid scrolling using its generous touchpad and there is a flash-based version that should improve boot-up times. But I have to wonder if the Air is going to find a market considering all the design compromises that had to be made so that Apple could market it as the “world’s thinnest laptop”. Time will tell but I’m certainly not regretting buying my MacBook Pro now.

Jobs also announced a wireless storage and networking solution to work hand-in-hand with Leopard’s back-up utility Time Machine called, aptly, Time Capsule. I may actually consider buying one of these for back-ups and to provide a wireless connection to my printer, as plugging and unplugging cables into my MacBook Pro everytime I need to move it has become a chore. Still, not really a headline-grabber.

As predicted, Jobs revealed that movie rentals were coming to iTunes. He also detailed related changes to the Apple TV, which will allow users to view, rent or buy media directly from the device instead of having to synch it with their computers first. The upgrade will also enable high-definition content. No doubt this will address criticisms of the original product. (The improvements will be available to existing Apple TV owners as a firmware update.)

That was the meat of it; of course there was the usual padding about how many billion songs had been downloaded from iTunes and all the rest. But this is not what keeps Mac fans glued to their computer screens for updates from the Expo blogs. Sadly I fear this year’s Expo will leave many of them disappointed.

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Written by macinjay

January 16, 2008 at 11:43 am

One Response

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  1. […] MaCinJay’s Musings wrote an interesting post today on The KeynoteHere’s a quick excerpt … actually surprised by anything revealed in his keynote! There was no new iPhone announced….The update will also be available to iPod touch owners but they will have to pay $20 for what their iPhone-owning counterparts get for nothing – go figure…. […]


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